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Episode 69

Leading Teams Across Borders with Manuel Martinez-Herrera, BetterCloud GM

Episode summary

Introduction: 0:00

  • Manuel Martinez-Herrera, General Manager and General Counsel at BetterCloud, joins the podcast.
  • Formerly working as Vice President of Legal & Compliance at Namely, starting his in-house journey at MetLife, and working at various law firms in the United States, Spain, and Argentina. 

Why did you decide to practice law in United States?: 2:18

  • Manuel on attending law school in Spain. 
  • Always considering a move to the United States. 
  • Joining a Spanish law firm’s program that allows you to move around and work in different cities.
  • Enrolling in Harvard University’s LL.M. program.

Gravitating towards in-house legal:  5:10

  • On starting his career at White & Case.
  • Taking a six-month break to travel in Mexico.
  • Getting a recruiter call and making the jump from law firm to in-house.

Feeling ready to lead a legal team: 7:32

  • Manuel on working and learning at MetLife.
  • Taking a leadership opportunity without being sure he was ready.
  • Being “unable to lay your egg.”
  • Asking yourself what the next step is.
  • Seeing legal as a business.
  • Going beyond advising to make things happen. 

Becoming General Manager at BetterCloud: 11:35

  • Manuel on the responsibilities of the general manager role.
  • Setting up, hiring, and scaling.
  • Bridging the gap between offices in the United States and Mexico.

Shifting your mindset from legal to business: 13:43

  • Manuel on centering the human element.
  • Running an office where most employees don’t report to you.
  • Helping non-team members solve their problems.

Working with software engineers: 15:23

  • Manuel on the similarities between lawyers and engineers.
  • Connecting over shared pop culture interests.
  • Being the oldest person in an office by decades.

Transitioning from advisor to doer: 18:31

  • Manuel on needing to roll up your sleeves. 
  • Understanding the business at a detailed level.
  • Always working longer hours than your team members.

How has working as GM changed your relationship with the executive team?: 21:57

  • Manuel on being perceived as a business colleague.
  • Possessing institutional knowledge.
  • Seeing a company through multiple leadership changes. 

Leading a team through its maturation process: 24:19

  • Manuel on tracking employee satisfaction.
  • Starting with abnormally high employee ratings.
  • Watching satisfaction normalize as a company matures.

Investing in company culture: 26:50

  • Manuel on prioritizing growth opportunities.
  • Creating dynamics that allow employees to bond.

Tips for listeners thinking of taking a job abroad: 30:07

  • Manuel on the difficulties of moving with a family. 
  • Making sure you understand the country’s bureaucracy.

What’s next for Manuel: 32:12

  • Considering a future with an early-stage start up. 
  • Taking on “legal plus.”

Rapid-fire questions: 33:15

  • Manuel’s favorite part of the day-to-day.
  • Professional pet peeves.

Book recommendations: 36:23

  • Death and the Penguin by Andrey Kurkov
  • Books by Mexican authors like Octavio Paz, Elena Garro, and Roberto Bolaño.

What Manuel wishes he’d known as a young lawyer: 38:50

  • Embracing the journey.
  • Accepting a non-linear career path.
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Host
Tyler Finn
Head of Community & Growth, SpotDraft
Guest
Manuel Martinez-Herrera
GM & GC, BetterCloud

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