The SpotDraft logocomprises the symboland the logotype.

The logotype & symbol should not be used independently.

The SpotDraft white logoshould be used on dark background colors.

The SpotDraft horizontal logo is the primary logo and should be used in all instances. For both large-scale uses and small-scale uses, make sure to respect the clear zone of the logo.

Always use the logo files provided. Do not re-create.

The bolt symbol in the primary logo should be used in all instances for profile images. Make sure to respect the clear zone of the logo.

Always use the profile symbol files provided. Do not re-create.

The SpotDraft logo should be used on white background on photographs or unless the logo sits on the white area of the image.

Blue will be the most used primary color. You can use it as Heading text color, CTAs, etc where you need to focus more attention/bring dominance to the design.

- Should not be used as background color in any design.

Red as the primary color is going to used as a spot color. You can use this red where you want to make element/components in any design to pop.

- Can be used as text color for bold, semibold text, hyperlinks, etc.
- Can be used as background for CTA banners, etc. & should work cohesively with design color palette.
- Should not be used in excess on any design.

Secondary colors are there to bring a delightful pop to the design.

- Product illustration should be in monochrome palette.
- Can use secondary colors at 100% opacity for image/ illustration background color.
- Should not use secondary color at 100% opacity as page/layout background color in design.

Lights are secondary colors at 20% opacity and to be used as background colors.

These color give editorial feel to the design and content stand out ensuring high legibilty to the viewer.