Back
Episode 62

From Serving in the Army to becoming a CEO with Ethena CEO Roxanne Petraeus

Episode summary

Introduction: 0:00

  • Introducing Roxanne Petraeus, Co-founder and CEO of Ethena, an all-in-one compliance training platform
  • Her experience consulting at McKinsey & Co.
  • How she started her career with the U.S. Army 

Finding the inspiration to serve in the military: 1:30

  • Joining ROTC to pay for her education at Harvard 
  • Serving in Afghanistan during the height of conflict
  • Carrying lessons learned from her time in the military

Leaving McKinsey & Company to found Ethena: 6:25

  • Having a strong perspective on sexual harassment training
  • Weighing in on the sexual harassment trainings provided in the military
  • How to make teams more inclusive for women and ensure they can participate effectively

Scaling up content quality alongside technology: 9:04

  • Valuing the relationship between technology and content
  • Prioritizing personalization to save overall training time for teams
  • Understanding that employee distraction is a big problem

What companies are getting wrong about in-house training: 13:34

  • Leaning into live instructor-led training
  • Outsourcing updates based on changing regulations

Measuring the success of a new compliance training: 16:45

  • Merging quantitative data with qualitative employee feedback 
  • Incorporating a rating system into Ethena’s personalized online training
  • Rolling out an employee hotline and case management tool for employee feedback

Going beyond boring compliance trainings: 17:19

  • Recognizing how compliance training can save your company millions of dollars
  • Showing regulators that you are taking them seriously
  • Cutting training time so leaders don’t feel like they are a burden
  • Using tools like phishing simulators 

Observing new trends in compliance training: 20:40

  • Customizing training to be role-based 
  • Dealing with AI compliance 
  • Offering training for managers who don’t know how to recognize issues

Leveraging AI as the founder of a tech company: 23:16

  • Incorporating language translation
  • Speeding up production and hyper-personalizing content

Selling to Legal and HR teams: 25:56

  • Handling objections regarding use of AI
  • Building credibility through specific use cases

Difference between small companies and enterprise clients: 29:02

  • Working with clients who may not have in-house legal or compliance teams
  • Ensuring that compliance ops aren’t a hindrance to growth
  • Meeting companies on their compliance maturity journey

Mapping the future for Ethena: 31:50

  • Growing the hotline and case management suite 
  • Working with larger clients 

Favorite part of your day and pet peeves: 34:12

  • Finding joy in being challenged in meetings by people with new ideas
  • Disliking corporatisms

Book recommendations: 35:50

  • The Best and the Brightest by David Halberstam

What she wish she knew as a young founder: 36:58

  • Prioritizing a speedy launch
  • Listening to and working with customers to make sure their needs are met.
View more
Host
Tyler Finn
Head of Community & Growth, SpotDraft
Guest
Roxanne Petraeus
Chief Executive Officer, Ethena

More episodes coming soon

Subscribe to hear from the biggest voices in legal.

Tell me when new episodes are out

AVAILABLE ON
Back
Episode 62

From Serving in the Army to becoming a CEO with Ethena CEO Roxanne Petraeus

View Transcript

In this episode

Host
Tyler Finn
Head of Community & Growth, SpotDraft
Guest
Roxanne Petraeus
Chief Executive Officer, Ethena

Summary

Introduction: 0:00

  • Introducing Roxanne Petraeus, Co-founder and CEO of Ethena, an all-in-one compliance training platform
  • Her experience consulting at McKinsey & Co.
  • How she started her career with the U.S. Army 

Finding the inspiration to serve in the military: 1:30

  • Joining ROTC to pay for her education at Harvard 
  • Serving in Afghanistan during the height of conflict
  • Carrying lessons learned from her time in the military

Leaving McKinsey & Company to found Ethena: 6:25

  • Having a strong perspective on sexual harassment training
  • Weighing in on the sexual harassment trainings provided in the military
  • How to make teams more inclusive for women and ensure they can participate effectively

Scaling up content quality alongside technology: 9:04

  • Valuing the relationship between technology and content
  • Prioritizing personalization to save overall training time for teams
  • Understanding that employee distraction is a big problem

What companies are getting wrong about in-house training: 13:34

  • Leaning into live instructor-led training
  • Outsourcing updates based on changing regulations

Measuring the success of a new compliance training: 16:45

  • Merging quantitative data with qualitative employee feedback 
  • Incorporating a rating system into Ethena’s personalized online training
  • Rolling out an employee hotline and case management tool for employee feedback

Going beyond boring compliance trainings: 17:19

  • Recognizing how compliance training can save your company millions of dollars
  • Showing regulators that you are taking them seriously
  • Cutting training time so leaders don’t feel like they are a burden
  • Using tools like phishing simulators 

Observing new trends in compliance training: 20:40

  • Customizing training to be role-based 
  • Dealing with AI compliance 
  • Offering training for managers who don’t know how to recognize issues

Leveraging AI as the founder of a tech company: 23:16

  • Incorporating language translation
  • Speeding up production and hyper-personalizing content

Selling to Legal and HR teams: 25:56

  • Handling objections regarding use of AI
  • Building credibility through specific use cases

Difference between small companies and enterprise clients: 29:02

  • Working with clients who may not have in-house legal or compliance teams
  • Ensuring that compliance ops aren’t a hindrance to growth
  • Meeting companies on their compliance maturity journey

Mapping the future for Ethena: 31:50

  • Growing the hotline and case management suite 
  • Working with larger clients 

Favorite part of your day and pet peeves: 34:12

  • Finding joy in being challenged in meetings by people with new ideas
  • Disliking corporatisms

Book recommendations: 35:50

  • The Best and the Brightest by David Halberstam

What she wish she knew as a young founder: 36:58

  • Prioritizing a speedy launch
  • Listening to and working with customers to make sure their needs are met.

Related podcasts