From Serving in the Army to becoming a CEO with Ethena CEO Roxanne Petraeus
In this episode
Transcript
Introduction: 0:00
- Introducing Roxanne Petraeus, Co-founder and CEO of Ethena, an all-in-one compliance training platform
- Her experience consulting at McKinsey & Co.
- How she started her career with the U.S. Army
Finding the inspiration to serve in the military: 1:30
- Joining ROTC to pay for her education at Harvard
- Serving in Afghanistan during the height of conflict
- Carrying lessons learned from her time in the military
Leaving McKinsey & Company to found Ethena: 6:25
- Having a strong perspective on sexual harassment training
- Weighing in on the sexual harassment trainings provided in the military
- How to make teams more inclusive for women and ensure they can participate effectively
Scaling up content quality alongside technology: 9:04
- Valuing the relationship between technology and content
- Prioritizing personalization to save overall training time for teams
- Understanding that employee distraction is a big problem
What companies are getting wrong about in-house training: 13:34
- Leaning into live instructor-led training
- Outsourcing updates based on changing regulations
Measuring the success of a new compliance training: 16:45
- Merging quantitative data with qualitative employee feedback
- Incorporating a rating system into Ethena’s personalized online training
- Rolling out an employee hotline and case management tool for employee feedback
Going beyond boring compliance trainings: 17:19
- Recognizing how compliance training can save your company millions of dollars
- Showing regulators that you are taking them seriously
- Cutting training time so leaders don’t feel like they are a burden
- Using tools like phishing simulators
Observing new trends in compliance training: 20:40
- Customizing training to be role-based
- Dealing with AI compliance
- Offering training for managers who don’t know how to recognize issues
Leveraging AI as the founder of a tech company: 23:16
- Incorporating language translation
- Speeding up production and hyper-personalizing content
Selling to Legal and HR teams: 25:56
- Handling objections regarding use of AI
- Building credibility through specific use cases
Difference between small companies and enterprise clients: 29:02
- Working with clients who may not have in-house legal or compliance teams
- Ensuring that compliance ops aren’t a hindrance to growth
- Meeting companies on their compliance maturity journey
Mapping the future for Ethena: 31:50
- Growing the hotline and case management suite
- Working with larger clients
Favorite part of your day and pet peeves: 34:12
- Finding joy in being challenged in meetings by people with new ideas
- Disliking corporatisms
Book recommendations: 35:50
- The Best and the Brightest by David Halberstam
What she wish she knew as a young founder: 36:58
- Prioritizing a speedy launch
- Listening to and working with customers to make sure their needs are met.