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Episode 62

From Serving in the Army to becoming a CEO with Ethena CEO Roxanne Petraeus

Episode summary

Introduction: 0:00

  • Introducing Roxanne Petraeus, Co-founder and CEO of Ethena, an all-in-one compliance training platform
  • Her experience consulting at McKinsey & Co.
  • How she started her career with the U.S. Army 

Finding the inspiration to serve in the military: 1:30

  • Joining ROTC to pay for her education at Harvard 
  • Serving in Afghanistan during the height of conflict
  • Carrying lessons learned from her time in the military

Leaving McKinsey & Company to found Ethena: 6:25

  • Having a strong perspective on sexual harassment training
  • Weighing in on the sexual harassment trainings provided in the military
  • How to make teams more inclusive for women and ensure they can participate effectively

Scaling up content quality alongside technology: 9:04

  • Valuing the relationship between technology and content
  • Prioritizing personalization to save overall training time for teams
  • Understanding that employee distraction is a big problem

What companies are getting wrong about in-house training: 13:34

  • Leaning into live instructor-led training
  • Outsourcing updates based on changing regulations

Measuring the success of a new compliance training: 16:45

  • Merging quantitative data with qualitative employee feedback 
  • Incorporating a rating system into Ethena’s personalized online training
  • Rolling out an employee hotline and case management tool for employee feedback

Going beyond boring compliance trainings: 17:19

  • Recognizing how compliance training can save your company millions of dollars
  • Showing regulators that you are taking them seriously
  • Cutting training time so leaders don’t feel like they are a burden
  • Using tools like phishing simulators 

Observing new trends in compliance training: 20:40

  • Customizing training to be role-based 
  • Dealing with AI compliance 
  • Offering training for managers who don’t know how to recognize issues

Leveraging AI as the founder of a tech company: 23:16

  • Incorporating language translation
  • Speeding up production and hyper-personalizing content

Selling to Legal and HR teams: 25:56

  • Handling objections regarding use of AI
  • Building credibility through specific use cases

Difference between small companies and enterprise clients: 29:02

  • Working with clients who may not have in-house legal or compliance teams
  • Ensuring that compliance ops aren’t a hindrance to growth
  • Meeting companies on their compliance maturity journey

Mapping the future for Ethena: 31:50

  • Growing the hotline and case management suite 
  • Working with larger clients 

Favorite part of your day and pet peeves: 34:12

  • Finding joy in being challenged in meetings by people with new ideas
  • Disliking corporatisms

Book recommendations: 35:50

  • The Best and the Brightest by David Halberstam

What she wish she knew as a young founder: 36:58

  • Prioritizing a speedy launch
  • Listening to and working with customers to make sure their needs are met.
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Host
Tyler Finn
Head of Community & Growth, SpotDraft
Guest
Roxanne Petraeus
Chief Executive Officer, Ethena

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