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Episode 47

Steering Companies Through Crisis: Chelsea Grayson, Managing Partner at Pivot

Episode summary

Introduction: 0:00

  • Introducing Chelsea Grayson, Managing Partner at Pivot > and former board member and CEO at major brands like American Apparel, True Religion, Spark Networks, and more.
  • Currently serving as a board member at Beyond Meat and Xponential Fitness.
  • Envisioning yourself as a “Philadelphia Lawyer” from a young age.
  • Getting comfortable with reading and advocating for text as an English Literature major at UCLA.

Rising to partner at Jones Day and Loeb & Loeb, two big LA-based law firms: 3:00

  • Investing in relationships and relying on mentors to guide you to options you didn’t know were available.
  • Receiving guidance from a veteran lawyer who teaches you transactions after seeing beyond your self-conception as a litigator.
  • Balancing agency over your own career with an understanding of power structures that extend to beyond CEOs.

Transition to in-house legal (and a CEO role) at American Apparel: 9:35

  • Being recommended to an American Apparel board member to fill a GC role by a former client at CBS Corp.
  • Accepting a 50% pay cut to help save an LA-based public company with more than 7,500 specialized employees working in the city.
  • Firing the CEO for cause on her first day as GC.
  • Combatting a hostile takeover, taking a poison pill, and building relationships with bondholders at Goldman Sachs during her first year.
  • Reluctantly accepting a CEO role and figuring out the details later.

Tips for building relationships with investors: 15:11

  • Demonstrating maturity and charisma so that people follow your leadership.
  • Aligning with bondholders about retaining people, unifying teams, growth, and revenue.
  • Considering a successor plan if the CEO needs to be replaced.

Managing CEO transitions: 18:34

  • Planning out the replacement plan and keeping the current CEO looped in.
  • Taking the process behind the scenes when the CEO doesn’t want to resign.
  • Letting the CEO show their replacement around and make introductions for an amicable transition.
  • Converting a young company’s entrepreneurial mentality into a professionalized environment.

Joining boards and positioning yourself as a good board member: 26:30

  • Keeping your head in and your fingers out.
  • Offering solutions when asked, being available, and always having an opinion.
  • Tips for lawyers on how to join a board.

Becoming CEO of True Religion Jeans during a turnaround: 34:19

  • Leading a company at the moment they come out of chapter 11.
  • Converting from board member to CEO to bring a sense of consistency to a troubled company.

Sitting on the board of Sugarfina after a bankruptcy turnaround: 37:45

  • Separating the board’s corporate restructuring work from the CEO’s operational mandate.
  • Maintaining fiduciary obligations as a north star when winding down companies.

Stepping into a tech CEO role at Spark Networks: 42:00

  • Spending five years on the board of the dating app giant.
  • Needing a knowledgeable leader when the company is going private.
  • Removing “interim” from your title to broadcast a sense of consistency.

Founding Pivot >, a corporate restructuring company: 47:39

  • Bringing together restructuring professionals to create an advisory firm for companies wanting to manage or preempt a crisis.
  • Serving on the board of Xponential Fitness and Beyond Meat.

Book recommendations: 55:08

  • Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two by Jim Koch
  • The Messy Truth: How I Sold my Business for Millions but Almost Lost Myself by Alli Webb
  • Shoe Dog by Phil Knight

What you wish you’d known as a young lawyer: 58:10

  • Understanding that saying no to everything is a bad strategy.
  • Leaning into the business needs of your clients.
View more
Host
Tyler Finn
Head of Community & Growth, SpotDraft
Guest
Chelsea Grayson
Managing Partner, Pivot

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